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Origin: Bangladesh
BPM Shada Chira is a popular brand of flattened rice in Bangladesh. Chira, also known as flattened rice, is a traditional food item made from partially cooked rice that is flattened and dried. It's a versatile food that can be enjoyed in various ways, both as a snack and as a part of a meal.
White flattened rice that has been parboiled, rolled, flattened, and then dried to produce flakes. The flakes come in different thicknesses depending on the pressure used in the flattening process. Rice flakes are small, very light, about 2mm long, flat, and grayish-white in color.
BPM White Chira (White Flattened Rice) 500g: Light and fluffy, versatile for snacks or meals, enhancing your culinary experience with purity and texture. 500gm: Nutritious and versatile staple for quick meals.
BPM Shada Chira is a well-known brand of flattened rice (shada chira) produced by BPM (Bangladesh Products Manufacturer), a prominent food company in Bangladesh. Flattened rice, known as chira in Bengali, is a traditional staple in South Asia, valued for its versatility, nutritional benefits, and ease of preparation.
BPM Shada Chira is widely used in Bangladeshi households and has a strong presence in local markets. Its quality and versatility make it a reliable choice for traditional recipes and modern culinary experiments alike. The brand’s focus on delivering a clean, premium product ensures its place as a staple in many kitchens.
Texture and Appearance:
- Thin, lightweight flakes of rice, uniformly processed for consistent quality.
- Bright white in color (shada means "white" in Bengali), reflecting its purity and cleanliness.
- Softens easily when soaked, making it quick and convenient to use.
- Light and Crispy: BPM Shada Chira is known for its light, crispy texture.
- Versatile: It can be enjoyed on its own as a snack, or used to make various dishes like chira-muri, chira with yogurt, or added to soups and stews.
- Nutritious: Chira is a good source of carbohydrates and fiber.
Flavor:
- Mild and neutral in taste, which makes it adaptable for both sweet and savory dishes.
Nutritional Value:
- A good source of carbohydrates, providing sustained energy.
- Low in fat and gluten-free, making it suitable for various dietary needs.
- Contains essential minerals like iron and some dietary fiber, especially if minimally processed.
Uses of BPM Shada Chira:
Breakfast Dishes:
- Chirer panta: Soaked chira served with salt, onion, and green chili for a refreshing, probiotic-rich breakfast.
- Mixed with milk, sugar, or jaggery for a quick, nutritious meal.
Savory Snacks:
- Prepared as chirer pulao with vegetables, spices, and peanuts for a light, flavorful snack.
- Used in fried or roasted forms for crispy snacks like chira bhaja.
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Sweet Treats:
Incorporated into desserts like chirer payesh (a sweet pudding) or narkel chira (flattened rice with coconut and jaggery). -
Emergency Rations:
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Chira is often a preferred food for disaster relief or travel due to its long shelf life, light weight, and ease of preparation.
- As a Snack: Simply enjoy it on its own as a crunchy, satisfying snack.
- With Yogurt: Mix it with yogurt and a sprinkle of salt for a refreshing and healthy snack.
- In Chira-Muri: Combine it with puffed rice, spices, and other ingredients to create a delicious and crunchy snack mix.
- In Soups and Stews: Add it to soups and stews to add a unique texture and flavor.
Why Choose BPM Shada Chira:
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Premium Quality:
- Made from high-grade rice and processed under hygienic conditions to maintain purity and freshness.
- Free from impurities like husks or broken pieces, ensuring a consistent product.
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Convenience:
- Quick to prepare, as it softens easily with water or milk, making it ideal for busy lifestyles.
- Versatile in its usage, from everyday meals to festive treats.
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Trusted Brand:
- BPM is a reputable name in Bangladesh’s food industry, known for its commitment to quality and consumer satisfaction.
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